SELECT big_data, big_visualizations FROM CANVASES WHERE SLUG='simple-revenue-metric-tree'

Simple Revenue Metric Tree

A simple metric tree breaking down revenue into typical B2B SaaS components of new business, expansion, contraction, and churn.

Simple Revenue Metric Tree thumbnail

Details

Problem

No single source of truth for key company metrics. Metrics housed in multiple dashboards.

Solution

Map metrics into a hierarchical tree in order to visualize how they interact with each other to drive growth.

Impact

Cross-functional alignment on metrics. Ability to pinpoint growth problems and opportunities. Easily tie changes back to revenue.