SELECT big_data, big_visualizations FROM CANVASES WHERE SLUG='intruder-marketing-metrics-map'

Intruder's Marketing Metrics Map

See how Intruder brought key marketing metrics into a single canvas to showcase the real go-to-market performance story.

Intruder's Marketing Metrics Map thumbnail

Details

Problem

Key platform usage, CRM, and other data was siloed in various tools, leaving it difficult to gain a clear picture of marketing performance and impact.

Solution

Intruder brought metrics into a single metric catalog to allow the marketing team to explore and build their own dashboards.

Impact

Marketing now has a clear picture of overall performance, what's working, what's not, and the customer journey as a whole.